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A growing collection of editorial deep dives on books, authors, and brand ecosystems.

A growing collection of editorial deep dives on books, authors, and brand ecosystems — from first impressions to brand expressions.

Archive

THE
BOOK REPORT
 

Why are you still debating whether your book should be $14.99 or $19.99 when Rihanna sold hers for $1,995?

The Minimalist Edition

What happens when you strip it all back and let simplicity speak for itself?

The Luxury Edition

If you're going to put your face on your book's cover, it better make a bold statement. Otherwise, don't.

The Poetic Edition

When are you going to write your book?

The Photoshoot Edition

Does your book understand it's assignment?

The Face-Off Edition

Should you put your face on your book?

The Transformation Edition

What is your guilty pleasure?

The Cult Classic Edition

What can cookbooks teach us about writing stand out books?

The Guilty-Pleasure Edition

What if the book you abandoned is the book the world still needs?

The Kate Spade Edition

What world are you inviting your readers into?

The Confession Edition

What if half the people who read your book end up spending $30,000.00 for your trainings and services?

Failure to Launch

Almost done. Almost ready. almost there. Almost. This is the Editor's Note that was the wake up call and the catalyst for this next chapter. 

The Inspired Edition

Creative intelligence for bold authors. Bold moves, bold books, bold ideas. Because boring doesn't build brands. Bold does. 

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